Marketing for U.S. plastic surgery practices
Make your expertise the reason patients reach out.
We bring your content, ads, website and lead follow-up into one plan, so the right patients understand your practice and find it easy to take the next step.
A 30-minute conversation about your practice. No cost, no obligation.
- 100+plastic surgeons worked with in Brazil
- 300+surgeons have heard Nicolas speak
- 16content pieces a month included in Hubber Agency
From a client
“Because in plastic surgery especially, there’s no point in being the same for everyone; it has to be personalized.”
Dr. Ícaro SamuelPlastic surgeon · Brazil · Client
Recorded with Nicolas Palma, translated from Portuguese. Watch the testimonial
Who we work with
We already do this work for plastic surgeons, in Brazil.
These practices are Hubber clients. Their reputation, audience and clinical results are their own work; we are part of the team behind the marketing. In the U.S. we apply that experience with adaptation: a different market, different patients and different rules.
In their words
The surgeons mention MedGrowth, our brand in Brazil and part of the Hubber group. With our move to the U.S., it became Hubber.
Dr. Ícaro Samuel and Dr. Rafael Sabino
Plastic surgeons in Brazil. Recorded with Nicolas Palma; the surgeons refer to MedGrowth.
Original in Portuguese, with English subtitles.
Read the full transcript
Original (Portuguese)
Nicolas Palma: Estamos aqui com dois cirurgiões plásticos, grandes nomes da cirurgia plástica, clientes nossos dentro da agência, e eles vão falar um pouquinho de como está sendo a experiência aqui dentro da MedGrowth. E aí, doutor?
Dr. Ícaro Samuel: Galera, seguinte: a MedGrowth está aí para nos ajudar a melhorar o nosso tráfego, está aí para fazer acontecer de transformar o lead em consulta, nos ajudar a crescer e alavancar a nossa clínica. E com certeza eles têm a melhor oportunidade de ajudar o cirurgião a entender o processo, porque isso é difícil. Para nós, cirurgiões, a gente não entende o que é tráfego direito. A gente não entende que o tráfego depende também de um criativo. Tem muitos cirurgiões que não sabem o que é criativo, e o criativo depende de você fazer um vídeo. Aí culpa o tráfego que não está chegando o lead correto, e o seu comercial não está treinado. Então é uma série de fatores que eles conseguem deixar mais claro, didático; a gente vai entendendo o processo e vai ajudando a crescer a nossa clínica, consequentemente, com a ferramenta que eles proporcionam. E isso é um ganha-ganha, todo mundo está junto.
Dr. Rafael Sabino: Difícil complementar, entendeu? Mas sem dúvidas, é uma empresa incrível, os meninos incríveis. Deixa de ser aquela empresa que a gente tem a ideia de que é um monte de gente que você não conhece, que vai fazer um trabalho igual para todo mundo. Não, é muito personalizado. Eu acho que esse é o grande diferencial da empresa.
Dr. Ícaro Samuel: Personalização. Porque dentro da plástica, principalmente, não adianta ser aquela coisa igual pra todo mundo; tem que ser personalizado. E é isso: com tão pouco tempo que eu estou, já teve grande evolução, até porque cada um tem a sua característica. Não adianta modelar o Rafael, não adianta modelar o Ícaro. É personalizado, e eles auxiliam: a tua pegada é essa, a tua pegada é essa, vamos fazer desse jeito, o criativo. E consequentemente a gente tem um ganho nisso, que é o quê? Trazer lead, o lead se transforma em cliente para a consulta, e a consulta vira cirurgia. Esse é o nosso objetivo.
English translation
Nicolas Palma: Here with us are two plastic surgeons, big names in plastic surgery, clients of ours at the agency, and they're going to talk a bit about what the experience has been like here at MedGrowth. So, Doc?
Dr. Ícaro Samuel: Guys, here's the thing: MedGrowth is here to help us improve our paid traffic, to make it happen, to turn the lead into a consultation, to help us grow and leverage our clinic. And they definitely have the best opportunity to help the surgeon understand the process, because this is hard. We surgeons don't really understand what paid traffic is. We don't understand that traffic also depends on the creative. Many surgeons don't know what a creative is, and the creative depends on you making a video. Then they blame the traffic for not bringing the right lead, and your sales team isn't trained. So it's a series of factors that they manage to make clearer, more didactic. We start understanding the process, and it helps our clinic grow, as a result, with the tool they provide. And that's a win-win; everyone's in it together.
Dr. Rafael Sabino: Hard to add anything, you know? But without a doubt, it's an incredible company, incredible guys. It stops being that company we picture as a bunch of people you don't know, doing the same work for everyone. No, it's very personalized. I think that's the company's big differentiator.
Dr. Ícaro Samuel: Personalization. Because in plastic surgery especially, there's no point in being the same for everyone; it has to be personalized. And that's why, in the short time I've been with them, there has already been great progress, precisely because each person has their own characteristics. There's no point copying Rafael. There's no point copying Ícaro. It's personalized, and they help: "your style is this, your style is that, let's do it this way, the creative." And as a result, we gain from it. Gain what? Bringing in leads; the lead turns into a client for the consultation, and the consultation turns into surgery. That's our goal.
Dr. Luiz Cruz
Client in Brazil. Recorded with Nicolas Palma at an event; Dr. Cruz refers to MedGrowth and to an AI assistant, which is scoped separately from Hubber Agency.
Original in Portuguese, with English subtitles.
Read the full transcript
Original (Portuguese)
Nicolas Palma: Pessoal, vim aqui no hotel, no evento do Experts Club, encontrei um grande cliente, amigo, parceiro, doutor Luiz Cruz, e ele vai falar um pouquinho da experiência que ele está tendo aqui com a MedGrowth.
Dr. Luiz Cruz: Bom, estou aqui com grande satisfação com o Nicolas, que é todo o meu mentor perante a MedGrowth, no meu crescimento na rede social, meu crescimento, meu desenvolvimento, tanto na Meta, no Google, no Facebook, no Instagram. E foi totalmente diferencial, disruptivo, quando eu entrei no mundo da inteligência artificial, que realmente é um divisor de águas para você que quer empreender e ter sucesso no seu negócio.
Nicolas Palma: Você já fechou consulta com a inteligência artificial ou não?
Dr. Luiz Cruz: Olha, com a inteligência artificial, eu tenho uma experiência que sábado à noite ela está vendendo consulta, domingo durante o dia ela está vendendo consulta. E é isso que eu não tinha. Isso era a minha dor, e foi resolvida com a inteligência artificial.
Nicolas Palma: Que legal.
English translation
Nicolas Palma: Everyone, I'm here at the hotel, at the Experts Club event. I ran into a great client, friend and partner, Dr. Luiz Cruz, and he's going to talk a bit about the experience he's having here with MedGrowth.
Dr. Luiz Cruz: Well, I'm here, very pleased, with Nicolas, who has been my mentor at MedGrowth in my growth on social media, my growth, my development, on Meta, on Google, on Facebook, on Instagram. And it was a real differentiator, disruptive, when I entered the world of artificial intelligence, which really is a game changer for anyone who wants to build a business and succeed.
Nicolas Palma: Have you closed consultations with artificial intelligence or not?
Dr. Luiz Cruz: Well, with artificial intelligence, my experience is that on Saturday night, it's selling consultations. On Sunday during the day, it's selling consultations. And that's what I didn't have. That was my pain point, and it was solved with artificial intelligence.
Nicolas Palma: That's great.
The problem
Where interest can get lost between the ad and the consultation.
- 01Discovery
A potential patient sees a reel or an ad. If it looks like everyone else’s, they may keep scrolling.
- 02Trust
They check your profile, your results and your reviews. Gaps here cost more than a weak ad.
- 03Contact
They send a message or fill out a form. If the reply takes a day, they may already be talking to another practice.
- 04Consultation
Someone books. Nobody knows which campaign, post or page brought them, so budget decisions end up based on guesses.
When content, ads, website and follow-up are run by people who never talk to each other, each one can look fine on its own report while opportunities fall through the gaps.
A generic agency vs. Hubber
| A generic agency vs. Hubber | Generic agency | |
|---|---|---|
| Who works on your account | A generalist team serving every industry | A team that has worked with 100+ plastic surgeons in Brazil |
| What gets measured | Clicks, followers and reach | Where each lead came from and whether it became a consultation |
| How the pieces connect | Ads, content and website from different vendors | One team for content, ads, pages and basic follow-up |
| How patients are treated | Like any other purchase | As a decision built on trust, from first impression to consultation |
| What is promised | Big promises, vague scope | Clear scope, a fixed review cadence and honest numbers |
What Hubber Agency does
What Hubber Agency does, step by step.
Plastic surgery is a decision built on trust. Each step below is part of one plan, within the scope agreed with your practice.
- 01
Help the right patients find you
Paid media on Meta and Google
Campaigns built around your procedures, your market and the patients you want to attract.
- 02
Show your expertise and build trust
Content planning and production
16 content pieces a month are included, planned with you around your procedures and the questions patients ask.
- 03
Make it easy to reach out
Website and landing pages
Pages that answer what patients want to know before they contact you, with a clear next step.
- 04
Keep track of every inquiry
Lead source tracking, pipeline, new-lead alerts and basic follow-up
Your team sees where each inquiry came from and is alerted when it arrives, with a simple pipeline and basic follow-up that help them reply and keep track.
- 05
Measure what moved and adjust
Reporting and regular reviews
We review with you what advanced, from first click to the consultations your team reports, and adjust the plan.
Scope is agreed per practice and written into the contract. Full conversational AI agents, AI phone calls, complex CRM migrations and custom integrations are scoped separately. We are accountable for doing the agreed work, measuring it and reviewing it with you. Patient volume, surgeries and revenue also depend on your market, your offer and how your team handles each conversation, so they are not guaranteed.
Content we produce
We don’t just film. We arrive knowing what has worked.
After working with more than 100 plastic surgeons, we have a clear sense of which content tends to bring a patient closer to booking and which mostly collects views. So the planning happens before the camera comes out.
- 01
The recipe
Formats and topics that have worked with plastic surgeons, and the ones we know to avoid. A format is a starting point, not a guarantee of results.
- 02
Planned with you
Topics, scripts and calendar approved with you before anything is produced.
- 03
16 pieces a month, included
Content production is part of Hubber Agency, within the scope agreed with your practice.
A few pieces filmed for surgeons in Brazil, in Portuguese. Some contain surgical footage, so nothing plays until you click.
Who does what
We bring the patient to the conversation. Your team leads it from there.
Hubber
- Strategy, campaigns and media budget management
- Content plan and production within scope
- Website and landing pages
- Lead source tracking and reporting
- Pipeline setup, new-lead alerts and basic follow-up
- Regular reviews and optimization
Your practice
- Conversations with patients: calls, messages and questions
- Patient care and all clinical communication
- Scheduling and running consultations
- Closing: quotes, financing and surgery booking
- Approving content and campaigns, and providing access
- Telling us what happens after each consultation
We never discuss medical decisions with patients. Clinical information stays with your team.
How we start
Four steps, in this order.
- 01
Diagnostic
We review your current presence, accounts, website and how leads are handled today.
- 02
Priorities
We agree on what comes first, what we will measure and what is in scope.
- 03
Activation
With your access and approvals, we set up tracking, pages and campaigns. Nothing goes live without your sign-off.
- 04
Optimization
We review results with you on a regular cadence and adjust.
We work inside accounts that belong to your practice. You keep ownership of ad accounts, pages, domain and data.
Who you will talk to
Nicolas Palma, founder of Hubber.
Nicolas leads Hubber’s work with plastic surgery practices and has spoken to more than 300 plastic surgeons about how patients find, evaluate and choose a surgeon.
The first conversation is with him, about your practice, not a generic presentation.
300+plastic surgeons have heard Nicolas speak
Questions
Before you reach out.
Do you guarantee patients or revenue?
No. Patient volume, surgeries and revenue are not guaranteed, because they also depend on your market, your offer and how your team handles each conversation. What we are accountable for is the agreed scope: campaigns, content, pages, tracking and basic follow-up, done on schedule, measured and reviewed with you.
Your clients are in Brazil. Why the U.S.?
Our experience comes from working with plastic surgeons in Brazil. In the U.S. we apply it with adaptation to a different market, platforms, competition and rules. We do not promise to replicate any Brazilian result.
Who will work on our account?
Nicolas leads Hubber’s work with practices in the U.S. and stays involved in the strategy. The production and campaign team is Brazilian and works remotely, in your time zone.
What happens after I send the form?
You see a confirmation that the request was received. Nicolas then replies by email or phone to find a time for a 30-minute conversation about your marketing: your current presence, your goals and the priorities we see. Sending the form does not book a meeting, and there is no obligation.
Will you add me to a newsletter or send promotional texts?
No. We use your details only to reply to this request. Your phone number is for a call or text about this request, never for promotional messages.
Do you need patient data?
No. Marketing does not require patient medical information, and this form only asks for business contact details. Please do not include patient information in it.
Next step
Talk to Nicolas about your practice.
A 30-minute conversation about your practice’s marketing. We look at how you show up today, understand what you want to achieve and point out the priorities we would tackle first. It is not a medical consultation and not a sales pitch.
- A look at your current presence: content, ads, website and response
- Your goals for the next months
- The priorities we see, and whether Hubber Agency is a fit