Case studies · Build · Car rental · Orlando
Florida Rental Car
The largest car rental company in Orlando did not want one more agency to run ads. It wanted the marketing team structured from the inside. This is the client that made Hubber stop selling services and start building structure.
Product: Hubber Build Market: United States
Context
A company already selling, and still unable to grow with control.
A car rental business in Orlando, operating in the United States, with real demand and established revenue. The problem was never a lack of customers.
Starting point
Marketing entirely outsourced, with nobody inside the company responsible for thinking about acquisition.
Dominant constraint
Structure. What was missing was a team, processes and commercial visibility, not demand.
Why Build
What the client was asking for was capability of his own. Hiring more external execution would have postponed the same problem.
The intervention
What Hubber implemented.
Four fronts, in the order where each one holds up the next.
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Front 1: Team and management
Recruiting from scratch: designing the roles, selecting and hiring the people who would answer for marketing inside the company. Then, managing that team day to day.
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Front 2: System
CRM implemented and configured, with the pipeline visible from lead to after-sales. Before that there was nowhere to look to know what was happening in the sale.
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Front 3: Training
Training the new team on the routines that would become theirs, so the operation would not depend on whoever built it.
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Front 4: Processes
Marketing and sales processes designed end to end, including after-sales, which is where most operations stop measuring.
Full scope
We ran all of it.
Eight marketing fronts running as one system, with a team hired, trained and managed by Hubber inside the company.
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01online
Content strategy
Editorial plan tied to the funnel and to sales goals.
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Social media
Profile management with calendar, publishing and monitoring.
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Design
Consistent assets and identity across every touchpoint.
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Video production and editing
Scripting, shooting and editing, ready for each channel.
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Meta and Google Ads
Campaigns on both platforms, optimized for commercial results.
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Web design
Website and conversion pages built to drive bookings.
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Automations
Automated flows between ads, CRM and customer service.
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CRM and AI
CRM implemented and integrated with AI, from first contact to after-sales.
full marketing running under one management. same ad spend.
Result
More revenue, same ad spend.
+40%
revenue in 6 months.
Ad spend did not change. The growth came from structure: team, process and system working together, not from putting more money into ads.
What this case study changed at Hubber
This is where Hubber stopped selling services.
The request was not for more execution. It was for installed capability. The method that became Hubber Build was born in this project: recruit, install and govern until the machine runs without us.
The decision
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